New data on the current and future state of managing advertising claims in regulated industries such as home and personal care, food & beverage, consumer products and cosmetics.
Get clear data on the risks associated with how advertising and packaging claims are typically managed today, and opportunities for improvement.
Learn how companies manage the advertising and packaging claims process today and what tools they use to do so.
See what risks your peers are concerned about when it comes to managing advertising and packaging claims.
Look ahead to understand your competition's unmet needs, pain points, and challenges as well as their future outlook related to advertising and packaging claims.
Companies rely on product claims to differentiate from competitors and seize new opportunities. Advertising and packaging claims can also be risky, so you have to make sure they’re correct. In recent years, as smaller, often digitally native competitors have crowded many categories, the need to bring more agility to claims management and get new products to market more quickly has risen in importance. Now the widespread unemployment and economic downturn brought about by COVID-19 means consumers globally have less money to spend and will be more intentional about which products they buy. Advertising and packaging claims are more critical than ever.
Key findings from the 2020 report include: