Exclusive Report: 2020 Trends in Advertising Claims Management 

New data on the current and future state of managing advertising claims in regulated industries such as home and personal care, food & beverage, consumer products and cosmetics.


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What You’ll Learn From the 2020 Trends Report

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See Risks and Opportunities That Apply to Your Organization

Get clear data on the risks associated with how advertising and packaging claims are typically managed today, and opportunities for improvement. 


Understand How Advertising Claims Are Managed Today

Learn how companies manage the advertising and packaging claims process today and what tools they use to do so. 

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Identify Risks in Your Advertising Claims Management System

See what risks your peers are concerned about when it comes to managing  advertising and packaging claims.


Find Opportunities to Expand Your Competitive Advantage

Look ahead to understand your competition's unmet needs, pain points, and challenges as well as their future outlook related to advertising and packaging claims. 

Why Modernizing Advertising Claims Management Matters

Companies rely on product claims to differentiate from competitors and seize new opportunities. Advertising and packaging claims can also be risky, so you have to make sure they’re correct. In recent years, as smaller, often digitally native competitors have crowded many categories, the need to bring more agility to claims management and get new products to market more quickly has risen in importance. Now the widespread unemployment and economic downturn brought about by COVID-19 means consumers globally have less money to spend and will be more intentional about which products they buy. Advertising and packaging claims are more critical than ever

John Cooper

Claims Management Expert, Veeva Systems

Download Your Copy of the 2020 Trends in Advertising Claims Management Report

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Learn what separates the "best" from the "rest" when it comes to managing advertising and packaging claims.


Utilize this report to understand what's possible with modern cloud-software to manage claims.

Key findings from the 2020 report include:

  • 67% of respondents reported increased claims development activity compared to five years ago. 
  • COVID-19 has made the cross functional work required for claims management more challenging.  
  • 87% of respondents are looking for a better solution for advertising claims management.