Company: Fortune 500, 35,000+ employees
Revenue: $15 Billion +
Industries: Consumer goods - household, health care, and personal care products
Geography: Global, based in United States
Solution: Veeva Claims
Managing marketing and product claims was presenting significant risk to this organization. The process was time consuming, manual, and disjointed, with siloed information and limited visibility across functions. Many participants spent almost half their work hours in claims review meetings. The process slowed time to market for new claims and the products that depended on them, made it hard to locate the latest approved claims, and relied heavily on institutional knowledge.
To use a purpose-built software application designed to manage product claims worldwide in a central, cloudbased system. Harmonize claims development, review and approval, and management globally across functions to get more claims and products to market faster while reducing organizational risk. The solution needed to be:
Veeva Claims will provide a single, unified solution to manage the end-to-end claims process globally. The solution is flexible and scalable, with an intuitive UI based on the consumer web. Highlights include:
The impact of Veeva Claims will be felt across functions. Legal, regulatory and R&D will all spend less time managing claims across the process, while also gaining more insight into claim status. Marketing will be able to easily access the latest approved claims and clearly understand usage parameters. And the business overall will benefit from this modernization by getting new products and claims to market faster.