This study explores the impact of quality and brand image on consumer buying behaviours.
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In an increasingly competitive environment, quality has become a key differentiator for brands trying to encourage customer loyalty, drive purchasing decisions and increase profitability.
"The Consumer's Perception of Quality" study was carried out on a sample of 1,002 individuals with an aim to assess and understand how consumers relate to product quality and how it can influence a consumer’s perception of a company.
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- The relative importance of quality when choosing a product compared to customer experience and price
- The criteria consumers use to estimate the quality of a product
- The effects of poor quality on future buying decisions and the impact on the brand image
- How a company's commitment to quality is perceived by consumers
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