Quality Survey_LandingPage copy.jpg

This study explores the impact of quality and brand image on consumer buying behaviours.

 

Please fill out the form to download the study report.

 

In an increasingly competitive environment, quality has become a key differentiator for brands trying to encourage customer loyalty, drive purchasing decisions and increase profitability.

 

"The Consumer's Perception of Quality" study was carried out on a sample of 1,002 individuals with an aim to assess and understand how consumers relate to product quality and how it can influence a consumer’s perception of a company.

 

Request your own copy to learn:

  • The relative importance of quality when choosing a product compared to customer experience and price
  • The criteria consumers use to estimate the quality of a product
  • The effects of poor quality on future buying decisions and the impact on the brand image
  • How a company's commitment to quality is perceived by consumers

Download your copy now.

Request a Copy