Report

Executive Survey: What is Quality to CEO's and how do they Value it?

Your insight into C-suite priorities and opinions on quality

Given the increasingly competitive environment and economic uncertainty, quality has become a key differentiator for many companies trying to encourage customer loyalty, drive purchasing decisions and increase profitability.

We surveyed more than 250 senior executives across a variety of industries to understand where they stand on the role of Quality.

Our findings indicate:

  • 95% of execs believe that the quality process is an essential factor in gaining customer loyalty  
  • 94% believe that the quality process can attract new customers  
  • 88% believe that the quality process can improve working conditions  

What do you believe are the main challenges faced by senior execs and organisations today when it comes to quality?

To learn more, download your copy of the report now.

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