Philip Morris International (PMI) completely transforms their business with the objective to deliver a smoke-free future. René Bohren, Global Head, Corporate Quality Management Systems at PMI, explains why digital transformation is part of their business transformation:
"We had these bespoke applications with excessive customization, and hence these were very inflexible in nature and not always very user friendly and intuitive. Mixing business needs and user acceptance in our strategy was very important. Another important point is that our portfolio of products has been rapidly evolving towards more regulated environments. So it was important for us to find solutions that are not only compliance ready, but are also flexible enough to be able to adjust to the evolving needs of our business."
This quote is an extract of our 2021 Summit session "IT is from Mars, Business is from Venus". In this panel discussion, Business and IT leaders from PMI and Reckitt share how they achieved the IT-Business mind-meld needed to succeed in digital business transformation projects. Watch now >