Join your quality, regulatory, legal, marketing, and IT peers from the consumer goods, food and beverage, cosmetics, speciality chemical, and crop science industries at this virtual event designed especially for you.
BBB National Programs, National Advertising Division
Eric has been a staff attorney at BBB National Programs’ National Advertising Division for three years. In that time, he has written dozens of case decisions on topics including health claims, environmental claims, and social media. Before his arrival at NAD, he was in private practice for many years where he worked on various litigation and regulatory matters, including advertising law, consumer class actions, and product safety.
Managing Advertising Claims in a Digital and Social World
Thursday October 214:00 PM CET 10:00 AM ET 7:00 AM PT
The rise of digital advertising, in particular of social media and influencers, has made the process of managing and tracking claim approvals and usage exponentially more difficult. Marketers must seize brief windows of opportunity to stay timely and relevant, which makes a traditional, formal approval process self defeating. Furthermore, influencers, whether paid or unpaid often have their own ideas about the products they use and seldom keep to a script. How are companies, regulators and advertising platforms adjusting to this new claims landscape, and what does the future look like for claims in a digital world?