Join your quality, regulatory, legal, marketing, and IT peers from the consumer goods, food and beverage, cosmetics, speciality chemical, and crop science industries at this virtual event designed especially for you.
Team Lead, Consumer and Technical Insights
Jaime is an inspiring leader passionate about insights and innovation with a never ending curiosity about human behavior and why we do the things we do. He has been understanding consumers and translating their voice into technical insights for more than 10 years in FMCG companies such as Procter & Gamble and KraftHeinz across different geographies (Europe, Asia and LATAM) for different categories like laundry, feminine care and now food.
Advertising Claims Management as a Driver of Speed, Growth and Innovation
Thursday October 213:00 PM CET 9:00 AM ET 6:00 AM PT
Think advertising claims management is all about compliance and risk avoidance? Think again. As rapidly as consumer tastes change or markets shift, forward thinking companies need to assert compelling claims to exploit brief windows of opportunity. How can companies expect to delight consumers under such tight timelines? Hear from industry veterans about how they are thinking about advertising claims as a driver of speed, growth and innovation.