Join your quality, regulatory, legal, marketing, and IT peers from the consumer goods, food and beverage, cosmetics, speciality chemical, and crop science industries at this virtual event designed especially for you.
Global Legal Director
Tom Fleuriot is a Global Legal Director within Reckitt's Hygiene Global Business Unit. He provides legal advice for product development and online and offline marketing, including for major brands Air Wick, Finish, Harpic, Lysol, Mortein and Vanish. Tom is passionate about identifying ways for legal to act as enabler, helping to systematise and in-house legal advice within structured business tools that enable rapid yet compliant deployment of business ideas.
Advertising Claims Management as a Driver of Speed, Growth and Innovation
Thursday October 213:00 PM CET 9:00 AM ET 6:00 AM PT
Think advertising claims management is all about compliance and risk avoidance? Think again. As rapidly as consumer tastes change or markets shift, forward thinking companies need to assert compelling claims to exploit brief windows of opportunity. How can companies expect to delight consumers under such tight timelines? Hear from industry veterans about how they are thinking about advertising claims as a driver of speed, growth and innovation.