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    John Cooper

    John Cooper

    Director of Strategy, Regulatory & Claims Management
    Veeva Systems

    As director of strategy at Veeva, John is responsible for overall strategic direction for the Veeva Claims application. This includes product roadmap prioritization, industry thought leadership, and strategies and tactics to drive awareness and interest within targeted verticals. John acts as the subject matter expert around advertising and product claims management and works closely with the sales and services teams on new and existing customer accounts.

    John has over 20 years of experience in senior marketing and strategy roles across a variety of industries, including consumer products, healthcare, and technology. As associate director of marketing at The Clorox Company, John worked extensively in regulated categories, and led teams responsible for brand strategy and marketing, innovation, and channel marketing.

    Summit Moderator

    Product Innovation Panel

    Managing Consumer Expectations Around the Pace of Innovation

    Join this panel to hear how cross functional leaders are approaching managing consumer expectations. Expect to hear industry veterans exploring the art and science of balancing increasing consumer expectations around the pace of new product launches and real time marketing dialogues. We'll uncover actionable strategies for managing the very real problem of risk, and delve into the basic realities of delighting a diverse global consumer base.

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