How do you transform a 175-year-old market-leading company away from its core product category? Inspired by a bold vision of a world without cigarettes, teams across Philip Morris International (PMI) are taking on this challenge as they work to transform PMI from the inside out toward a smoke-free future. Join us for an executive keynote with PMI's Chief Digital and Information Officer and former Adidas business leader, Michael Voegele, as he draws from his experience to reflect on the critical role of technology in achieving a bold corporate vision.
