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    Michael Voegele

    Chief Digital & Information Officer
    Philip Morris International (PMI)

    Michael Voegele became Chief Digital & Information Officer at Philip Morris International (PMI) in March 2021. Before joining PMI, he served as Adidas’s Global Chief Information Officer, and was a member of the core leadership team. In this role, Michael initiated the digital transformation of Adidas and reshaped the IT Organization and Strategy, making it more consumer centric and supportive of innovation throughout the company. Before his tenure at Adidas, he spent more than a decade at SAP from 2000 to 2011. Mr. Voegele holds an engineering degree from Universität Karlsruhe in Germany.

    Summit Speaker

    Opening Keynote

    From Evolution to Revolution: Harnessing Technology for Business Reinvention

    How do you transform a 175-year-old market-leading company away from its core product category? Inspired by a bold vision of a world without cigarettes, teams across Philip Morris International (PMI) are taking on this challenge as they work to transform PMI from the inside out toward a smoke-free future. Join us for an executive keynote with PMI's Chief Digital and Information Officer and former Adidas business leader, Michael Voegele, as he draws from his experience to reflect on the critical role of technology in achieving a bold corporate vision.

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