Director of Strategy, Food & Beverage, Asia
Natasha Telles D’Costa is the APAC Director of Strategy for F&B at Veeva Systems. Natasha has spent the majority of her career advocating for a food and fiber industry that is insight-driven as opposed to trend based. She is a strong advocate of the belief that " consumers buy concepts not products" and that cultural competence is a key factor in APAC markets to drive these narratives. Indeed, the APAC region is uniquely positioned to capitalize on this to drive innovation, as long as we invest in the right forms of assurance and credibility.
Prior to Veeva Natasha headed the APAC Nutrition consulting arm of a management consulting firm and also held senior roles in the New Zealand government.
Fireside Chat 3:15pm - 4:00pm
Jollibee Case Study: Inspiring Downstream Value Chain Collaboration for Food Safety Excellence and Sustainability
True market leaders in major companies today operate in high trust environments enabled and supported by strong loyal supply relationships. Such operational models acknowledge the importance of supply networks in creating robust supply chains and enable the growth of sustainable, trusted brands. In this fireside chat, quality leadership from global fast food chain giant Jollibee will dive into their strategy for forging stronger partnerships underpinned by an emphasis on food safety, compliance, and continuous improvement. Acknowledging their place as both a role model in Asia and a growing force in the quick service sector, Jollibee continues to strive for global excellence while staying true to its Asian roots and a culture of empowering its supply chain. Hear how the organization has introduced a best-in-class supplier continuous learning program to drive awareness and uptake of joint sustainability initiatives. You will leave this session with key learnings on operating with Asian suppliers and the importance of building resilient relationships in moving suppliers from being a network to being partners.