Certain trends are aligning in F&B to make advertising claims more essential than ever, and careful management and governance of those claims of paramount importance. Trends such as the shift toward health and wellness, functional ingredients, gene editing, sustainability, and ingredient transparency, bring new forms of complexity from the perspective of both appropriate usage and regulatory oversight.
In this webinar, we will explore how a unified, efficient, and global claims management process can help F&B companies:
- Accelerate time to market for new products and related marketing messaging
- Pivot rapidly when in-market or regulatory changes dictate
- Assert more aggressive and specific claims about key benefits or comparisons
- Reduce the potential for errors, claim challenges, and product recalls
