Managing Advertising Claims in a Digital and Social World

Attorney
BBB National Programs, National Advertising Division

Eric has been a staff attorney at BBB National Programs’ National Advertising Division for three years. In that time, he has written dozens of case decisions on topics including health claims, environmental claims, and social media. Before his arrival at NAD, he was in private practice for many years where he worked on various litigation and regulatory matters, including advertising law, consumer class actions, and product safety.

Partner and Co-chair, Retail and Consumer Brands
Loeb & Loeb LLP

David Mallen focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, green marketing, digital media issues and resolution of advertising disputes. David is an experienced trial lawyer with expertise representing clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus, David has extensive experience representing advertisers before NAD, the Federal Trade Commission and other regulatory and self-regulatory agencies.

Associate General Counsel
Unilever

Kathryn serves as the Associate General Counsel for Unilever, North America where she leads the Legal Marketing, Data & Digital practice group and serves as the Data Protection Officer for the US.  Her team covers a broad scope of activities from early stages of product innovation to crisis management and everything in between.  This includes day to day counseling on claim substantiation, regulatory compliance, contracts, intellectual property, data privacy, security and ethics. In addition, Kathryn’s team plays a critical role in marketing governance and transformation – often piloting new programs and technologies for the globe.

Prior to joining Unilever, Kathryn served as an adjunct professor for New York Law School where she taught an introductory course on Advertising & Media Law and a Senior Attorney for the National Advertising Division (NAD) of the BBB National Partners Program.

IT Product & Corporate Quality Manager
Philip Morris International (PMI)

Massimo Loss, Manager IT Product & Corporate Quality in Philip Morris International (PMI). Massimo has been working in PMI since 1995 covering different growing roles within the Information Technology function while implementing and evolving technology solutions in different areas of the business, including being head of the Swiss and Italian IT organizations. As of 2016 Massimo leads global projects in the R&D domain where he manages the digitalization of the Corporate Quality Management System. Moving to an IT Business Engagement role, Massimo became key IT partner for the R&D functions till he took over the current role, overseeing the partnership between the IT and Product & Corporate Quality functions while being in charge of the strategic evolution of the related solutions’ portfolio.

Veeva Quality & Regulatory Global Virtual Summit

This virtual event will feature more than 20 sessions over 4 days covering the highest priority issues facing today's senior quality, regulatory and IT professionals.

Register for this complimentary virtual Summit to learn from quality, regulatory, and product claims experts from the consumer goods, chemical and cosmetics industries about the strategies and tactics they’re using to transform vision into value.