Christel Adam

    Consumer Culinary Experience Director IZ
    Kraft Heinz

    Christel’s role is about delivering unforgettable experiences to consumers. To achieve this, she leads a team of international chefs who develop future Kraft Heinz gold standard product innovations, a team of consumer experience experts who ensure that those gold standards delight consumers, and a team of nutritionists focusing on the health and wellness compliancy of these products. She has been active in the sensory and consumer field as well as in front end innovation roles for more than 20 years at companies like Givaudan, Reckitt Benckiser, and Kraft Heinz.

    Speaking at the Summit


    Leading the Journey to Reimagine Claims Management for Innovation and Growth

    Executive leaders will share their vision for claims management and provide advice on how they have approached the journey to reimagine claims management at their respective companies. Claims management is critical to any organization as claims are the lifeblood of innovation and brands, conveying efficacy, value, and even purpose. An agile claims process can be a key competitive advantage given the pace of new product launches and marketing today. However the cross functional nature of claims management, and the historical lack of a central “claims function” can make the process of transformation challenging. Hear from those who have been there and lived to tell the tale - approaches to start the journey, pitfalls to avoid along the way, and what to expect when you arrive.

    veeva logo