Doug Gatlin is CEO of Green Seal, a global nonprofit organization and leading ecolabel for healthier, greener products and services. A nationally recognized expert in the design, development and deployment of voluntary market transformation programs, Doug has deep experience in the energy efficiency and sustainability field, having held senior leadership positions with both the U.S. Green Building Council's (USGBC's) LEED Program and the Environmental Protection Agency’s (EPA’s) ENERGY STAR Program. He was one of the founding team members of US EPA’s ENERGY STAR Buildings program, and at USGBC launched LEED for Building Operations & Maintenance. Doug holds a B.S. in Political Science from Duke University and an M.S. in Energy and Environmental Policy from Georgetown University.
Sustainability Claims - A Double Edged Sword
ESG and Sustainability claims have become a competitive imperative for companies across industries. Consumers are demanding to know what the companies they buy from stand for, and what’s in the products they use and consume. Companies who wish to sell products and survive have no choice but to make sustainability claims. However the area of sustainability claims is relatively new, standards are often evolving or even undefined, and they vary by region. What steps can companies take to make the claims they must make and still remain safe from accusations of greenwashing or cause washing? A cross functional panel will explore these and other questions and you’ll get actionable advice to leverage in your own companies.