Director of Legal, Marketing & Communications
La Toya joined The Clorox Company in June 2022. She is responsible for counseling the business on all advertising, marketing, and promotions issues for the company’s many products and brands. La Toya works closely with brand managers, R & D, and PR to develop new advertising claims, marketing campaigns, social media executions and branded entertainment. She also manages competitive advertising challenges before the National Advertising Division (NAD) and false advertising litigation. Prior to joining Clorox, La Toya was a Senior Attorney at NAD. La Toya received her B.A. from Brown University and her J.D. from Georgetown University Law Center.
Sustainability Claims - A Double Edged Sword
ESG and Sustainability claims have become a competitive imperative for companies across industries. Consumers are demanding to know what the companies they buy from stand for, and what’s in the products they use and consume. Companies who wish to sell products and survive have no choice but to make sustainability claims. However the area of sustainability claims is relatively new, standards are often evolving or even undefined, and they vary by region. What steps can companies take to make the claims they must make and still remain safe from accusations of greenwashing or cause washing? A cross functional panel will explore these and other questions and you’ll get actionable advice to leverage in your own companies.