Professor of Management
Prof. Venkatraman is widely regarded as a leading authority on digital strategy. He studies how established companies recognize and respond to digital technologies. He believes we have seen the first-wave of transformation in asset-light settings such as software, music, media and entertainment and we are likely to see asset-heavy, information-rich sectors such as automotive, logistics, healthcare. agriculture and logistics go through significant shifts. He is currently extending the work published in his book, The Digital Matrix: New Rules for Business Transformation Through Technology into a new book focused specifically on asset-heavy sectors.