Advertising Claims Management as a Driver of Speed, Growth and Innovation

Team Lead, Consumer and Technical Insights
KraftHeinz

Jaime is an inspiring leader passionate about insights and innovation with a never ending curiosity about human behavior and why we do the things we do. He has been understanding consumers and translating their voice into technical insights for more than 10 years in FMCG companies such as Procter & Gamble and KraftHeinz across different geographies (Europe, Asia and LATAM) for different categories like laundry, feminine care and now food.

Global Legal Director
Reckitt

Tom Fleuriot is a Global Legal Director within Reckitt's Hygiene Global Business Unit. He provides legal advice for product development and online and offline marketing, including for major brands Air Wick, Finish, Harpic, Lysol, Mortein and Vanish. Tom is passionate about identifying ways for legal to act as enabler, helping to systematise and in-house legal advice within structured business tools that enable rapid yet compliant deployment of business ideas.

Director, Modelling & Analytics
Unilever R&D

Kumar Subramanyan has more than two decades of experience in the science and technology of personal care products. In his current role, Kumar delivers leading-edge analytics capability and strategy to R&D as a part of Unilever’s Digital Transformation program.  Kumar focuses on creating new opportunities for data science to improve productivity and business growth. He does this by building and leading global teams, connecting people across geographies and cultures, and challenging the status quo. His areas of expertise include consumer insights, big data, predictive modeling, AI and machine learning applications.  Kumar was previously Director, Clinicals, at Unilever R&D in Shanghai, China, responsible for clinical testing for Unilever’s Personal Care and Food’s product portfolio in Greater China and East Asia. He has a PhD in Applied Chemistry from Columbia University and an MBA from the University of North Carolina at Chapel Hill.

IT Product & Corporate Quality Manager
Philip Morris International (PMI)

Massimo Loss, Manager IT Product & Corporate Quality in Philip Morris International (PMI). Massimo has been working in PMI since 1995 covering different growing roles within the Information Technology function while implementing and evolving technology solutions in different areas of the business, including being head of the Swiss and Italian IT organizations. As of 2016 Massimo leads global projects in the R&D domain where he manages the digitalization of the Corporate Quality Management System. Moving to an IT Business Engagement role, Massimo became key IT partner for the R&D functions till he took over the current role, overseeing the partnership between the IT and Product & Corporate Quality functions while being in charge of the strategic evolution of the related solutions’ portfolio.

Veeva Quality & Regulatory Global Virtual Summit

This virtual event will feature more than 20 sessions over 4 days covering the highest priority issues facing today's senior quality, regulatory and IT professionals.

Register for this complimentary virtual Summit to learn from quality, regulatory, and product claims experts from the consumer goods, chemical and cosmetics industries about the strategies and tactics they’re using to transform vision into value.