If you’re involved anywhere in the process of creating or approving packaging creative briefs for consumer products, you’re probably all too aware that it’s a very manual, time consuming process.
At most companies, a packaging brief typically gets routed via email, different functions will copy and paste or transcribe their required inputs into the brief, and there is no streamlined process for localizing to other countries.
All of this can delay time to market, lead to costly rework, and open up a company to the risk of recalls, or even lawsuits or challenges due to errors on packaging.
Veeva Claims now includes Packaging Copy Management capabilities to help companies avoid packaging errors and rework by ensuring that all elements in a packaging brief are pulled directly from a system of record, are correct, and approved down to the country level.
Here are a few of the new ways Packaging Copy Management will help Veeva Claims customers:
To see the new packaging copy management capabilities in action, I encourage you to access the packaging copy management episode of the Modernizing Advertising Claims Management 20-minute webinar series, or contact one of our specialists to request a custom product demonstration.