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John Cooper
John is the Director of Strategy for Consumer Products, with a background in innovation, strategy, marketing and business development in CPG and healthcare. Prior to Veeva, he headed up field marketing at Doctor On Demand, and led marketing strategy for the consumer lines of business at Blue Shield of California. Before moving into healthcare, John spent 9 years in brand marketing and innovation at The Clorox Company, working extensively in regulated categories.
Recent Posts
John Cooper
You’re Sitting on a Gold Mine: Where the Ideas for Your Next Big Product Innovation are Hiding
John Cooper
How Digitalization Helps Market Leaders Confidently Make Bolder Claims to Win With Consumers - A Maturity Model Approach
John Cooper
Stronger Claims Inspire Greater Trust—But Are Also Harder to Get Right
John Cooper
A Case for Unified Control of ESG and Sustainability Claims for Advertising and Investor Communications
John Cooper
How Are You Managing 3rd Party Certifications for ESG & Sustainability?
John Cooper
Sustainability Claims Keeping You Up at Night? 4 Principles to Boost Your Confidence
John Cooper
“I Feel the Need...The Need for Speed!”
John Cooper
Evolving Toward More Agile and Aggressive Advertising Claims Management - A 5 Stage Technological Roadmap
John Cooper
New Veeva Claims Packaging Copy Management Capabilities to Increase Compliance and Speed to Market
John Cooper
When Time is of the Essence - Fast Tracking Claims
