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John Cooper
John is the Director of Strategy for Consumer Products, with a background in innovation, strategy, marketing and business development in CPG and healthcare. Prior to Veeva, he headed up field marketing at Doctor On Demand, and led marketing strategy for the consumer lines of business at Blue Shield of California. Before moving into healthcare, John spent 9 years in brand marketing and innovation at The Clorox Company, working extensively in regulated categories.
Recent Posts
John Cooper
You’re Sitting on a Gold Mine: Where the Ideas for Your Next Big Product Innovation are Hiding
John Cooper
How Digitalization Helps Market Leaders Confidently Make Bolder Claims to Win With Consumers - A Maturity Model Approach
John Cooper
How Are You Managing 3rd Party Certifications for ESG & Sustainability?
