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John Cooper

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John is the Director of Strategy for Consumer Products, with a background in innovation, strategy, marketing and business development in CPG and healthcare. Prior to Veeva, he headed up field marketing at Doctor On Demand, and led marketing strategy for the consumer lines of business at Blue Shield of California. Before moving into healthcare, John spent 9 years in brand marketing and innovation at The Clorox Company, working extensively in regulated categories.

Recent Posts

You’re Sitting on a Gold Mine: Where the Ideas for Your Next Big Product Innovation are Hiding

John Cooper

You’re Sitting on a Gold Mine: Where the Ideas for Your Next Big Product Innovation are Hiding

How Digitalization Helps Market Leaders Confidently Make Bolder Claims to Win With Consumers - A Maturity Model Approach

John Cooper

How Digitalization Helps Market Leaders Confidently Make Bolder Claims to Win With Consumers - A Maturity Model Approach

How Are You Managing 3rd Party Certifications for ESG & Sustainability?

John Cooper

How Are You Managing 3rd Party Certifications for ESG & Sustainability?

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