Madhavi Purohit, Personal Care Quality Lead and Interim Global CQO at Unilever, explains how the company is redefining quality to move beyond fundamental product safety and create superior consumer experiences. She discusses the pivotal role of digital transformation in unifying fragmented data systems, enabling powerful measurement and insights to drive significant business impact. Purohit emphasizes Unilever’s “perform and transform” philosophy, which balances current operational demands with a long-term vision for a future-proof quality organization.
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