Towards Flawless Food Safety via Culture and Technology

Geert Van Kempen, Head of Food & Beverage Strategy at Veeva Systems, discusses the critical challenges in food safety and the transformative role of technology. He emphasizes the importance of a unified safety culture, data-driven solutions, and predictive tools to achieve zero foodborne outbreaks, fostering consumer trust and operational efficiency.

Key Takeaways:

• Unified Safety Culture: Driving a mindset of doing the right thing through technology and collaboration across the supply chain.
• Predictive Food Safety Management: Leveraging AI and machine learning to extract insights, reduce risks, and ensure safety.
• Connected Ecosystem: Enabling transparency and collaboration within supply chains with Veeva's cloud-based solutions.