Seamless Digital Solutions Powering Brands
Legacy systems
consolidated
Processes standardized
and automated
Increase in
operational efficiency
Reduction in
quality incidents
Company Type
Consumer Packaged Goods
Headquarters
London, England
At Veeva Consumer Products, we understand that quality is the bedrock of your brand’s reputation and growth. For industry leaders like Unilever, achieving consistent, superior quality across a vast global network is a monumental task. But as they’ve shown, it’s a challenge that can be turned into a distinct competitive advantage
Unilever, a company serving over 3.4 billion consumers daily across 190+ countries, recognized that maintaining “unmissably superior” product quality required more than just compliance. They needed a strategic, technology-driven approach. That’s why they partnered with Veeva Consumer Products, implementing Veeva Quality Cloud to revolutionize their quality management.
Like many consumer packaged goods (CPG) companies, Unilever faced significant hurdles with their legacy systems:
Unilever knew that incremental improvements wouldn’t suffice. They needed a digital-first, enterprise-wide transformation to make quality proactive, data-driven, and scalable.
Unilever’s vision for quality transformation became a reality with Veeva Quality Cloud. This unified platform consolidated quality documents, data, processes, and people, enabling them to:
1. Achieve End-to-End Visibility:
“Data is one of the biggest elements defining the destination and the speed of this transformation journey. The more data, the more the cleanness of the data that you have, the better.”
Ahmed Maklad, Global Head of Quality Digital Transformation at Unilever
2. Automate Core Quality Processes:
3. Drive Proactive Continuous Improvement:
By embracing Veeva Quality Cloud, Unilever has transformed quality from a compliance requirement to a strategic advantage, resulting in:
The Future: AI-Powered Predictive Quality
Unilever’s journey doesn’t end here. With a robust digital foundation in place, they’re now leveraging AI for predictive quality management. By harnessing real-time data, they’re moving towards proactive and prescriptive actions, further enhancing efficiency and ensuring consistent product excellence.
Learn more about how we’re helping customers bring trusted products to market faster in, and across, key consumer products industries.
