John Cooper
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“Hell, there are no rules here - we're trying to accomplish something.”
- Thomas Edison

 

As Director of Strategy, Consumer Products at Veeva, John is responsible for positioning Veeva and Veeva’s suite of applications with our most strategic customers. This involves leveraging his knowledge of the industry and relevant trends to identify opportunities to better support the industry through innovation and product development, and to engage in thought leadership activities which help drive industry transformation. John also acts as the subject matter expert for our advertising and product claims management application.

John has over 20 years of experience in senior marketing and strategy roles across a variety of industries, including consumer products, healthcare, and technology. As associate director of marketing at The Clorox Company, John led teams in brand marketing, innovation, and channel marketing, and worked closely with cross functional teams to bring new products to market from insight to commercialization.

John has a passion for understanding the consumer, and how technology can help companies more rapidly deliver safe and effective products that delight consumers and make their lives better every day.

CONNECT WITH ME
quote-left-bio

Hell, there are no rules here -
we're trying to accomplish something.

- Thomas Edison

  • FORMER ROLES

    Director, Field Marketing, Doctor on Demand

    Sr. Manager, Marketing, Blue Shield of California

    Associate Director of Marketing & Innovation, The Clorox Company

  • EDUCATION

    MBA from the Haas School of Business at the University of California, Berkeley

    BA from Harvard University

  • INTERESTS

    Fly fishing

    Vegetable gardening

    Small batch hot sauce production

    The great outdoors

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