July 3, 2024
BYJohn Cooper
As Director of Strategy, Consumer Products at Veeva, John is responsible for positioning Veeva and Veeva’s suite of applications with our most strategic customers. This involves leveraging his knowledge of the industry and relevant trends to identify opportunities to better support the industry through innovation and product development, and to engage in thought leadership activities which help drive industry transformation. John also acts as the subject matter expert for our advertising and product claims management application.
John has over 20 years of experience in senior marketing and strategy roles across a variety of industries, including consumer products, healthcare, and technology. As associate director of marketing at The Clorox Company, John led teams in brand marketing, innovation, and channel marketing, and worked closely with cross functional teams to bring new products to market from insight to commercialization.
John has a passion for understanding the consumer, and how technology can help companies more rapidly deliver safe and effective products that delight consumers and make their lives better every day.
Director, Field Marketing, Doctor on Demand
Sr. Manager, Marketing, Blue Shield of California
Associate Director of Marketing & Innovation, The Clorox Company
MBA from the Haas School of Business at the University of California, Berkeley
BA from Harvard University
Fly fishing
Vegetable gardening
Small batch hot sauce production
The great outdoors