October 9, 2024
BYNatasha Telles D'Costa
Seamless Digital Solutions Powering Brands
“If I had asked people what they wanted, they would have said faster horses.”
- Henry Ford
Natasha Telles D’Costa is the Director of Strategy, Asia, Consumer Products at Veeva Systems. Natasha has spent the majority of her career advocating for an industry that is insight-driven, predicting challenges as opposed to reacting to them. She is a strong advocate of the belief that people-centered solutions drive true growth, and that we learn more from unintended consequences than we ever will from our successes. Ultimately culture eats strategy for breakfast, everyday of the week. Organizations need to put people at the center of their design- particularly so for digital transformation projects.The Asia region is uniquely positioned to capitalize on this cultural vacuum to help drive innovation, as long as we invest in the right forms of assurance and trust.
Prior to Veeva, Natasha headed the APAC Agriculture & Nutrition consulting arm of a management consulting firm, and also held senior roles in the New Zealand government.
“He aha te mea nui tea o? He tangata he tangata, he tangata!- What is the most important thing in the world? It is people, it is people, it is people!”
- Maori proverb
Leader of APAC Agriculture and Nutrition Portfolio, Frost & Sullivan
Engagement leader, New Zealand Ministry for Primary Industries Investment Programme
Chief of Staff for COVID response, New Zealand's Department of Prime Minister and Cabinet
Programme Director, New Zealand Ministry for Housing
Microbiologist, Thermofisher Scientific
Msc Applied Microbiology, University of Westminster, UK
When I'm not working, I enjoy being the average outdoorsy Kiwi- traveling, being a soccer/cricket mum, country music (Nashville!), long hikes. I read alot and am particularly interested in literature around First nations and ancient cultures etc. I also speak 4 languages.
