Natasha Telles D’Costa is the Director of Strategy, Asia, Consumer Products at Veeva Systems. Natasha has spent the majority of her career advocating for an industry that is insight-driven, predicting challenges as opposed to reacting to them. She is a strong advocate of the belief that people-centered solutions drive true growth, and that we learn more from unintended consequences than we ever will from our successes. Ultimately culture eats strategy for breakfast, everyday of the week. Organizations need to put people at the center of their design- particularly so for digital transformation projects.The Asia region is uniquely positioned to capitalize on this cultural vacuum to help drive innovation, as long as we invest in the right forms of assurance and trust.

Prior to Veeva, Natasha headed the APAC Agriculture & Nutrition consulting arm of a management consulting firm, and also held senior roles in the New Zealand government.