Rita serves as Food & Beverage Strategy Director for Europe at Veeva. In this capacity, Rita helps our customers optimize the product journey across product development, regulatory and quality through the adoption of Veeva’s cloud-based solutions.

Before joining Veeva, Rita spent over 23 years in the international food industry in Quality Assurance and R&D roles. As a Quality Manager in the Foods & Refreshment Division at Unilever, Rita managed Food Safety, Hygiene and Quality and served as a qualified Auditor. Rita also held R&D roles in Unilever’s Ice Cream category, leading the innovation program and teams for regional and global brands and managing strategic and breakthrough innovation projects.