Leveraging over 30 years of executive and business development experience, Ed serves as Vice President of Strategy for the Consumer Products division at Veeva Systems. Ed leads a team of strategists who transform customer insight into innovative solutions that empower consumer goods and food & beverage companies to deliver products that delight consumers around the world. Ed leverages a wealth of software industry experience, having driven growth strategies at Salesforce, Adobe, IBM and BMC software. Most recently Ed held executive leadership roles at vertical SaaS companies in the Oil & Gas and HomeCare markets. Ed is now returning to Veeva Systems where he was a founding member of the Consumer Products division at Veeva Systems.