Rita is Strategy Director Food & Beverage at Veeva, helping Food & Beverage companies to optimize the product journey across product development, regulatory and quality through modern cloud solutions. Before joining Veeva, Rita has developed her career in the Food industry, with +23 years of international experience in Quality Assurance and R&D roles. Rita has held senior roles at Unilever in the Foods & Refreshment Division. As Quality Manager Rita has had the opportunity to manage all the different aspects of Food Safety, Hygiene and Quality, including being a qualified Auditor. Rita has also covered various R&D roles in Unilever’s Ice Cream category, leading the innovation program and teams for multiple regional and global brands and managing strategic and breakthrough innovation projects.