Enhancing Claims Management: The Power of Centralized Data

Andrew Douglass, Head of Regulatory Strategy for Veeva’s Consumer Products division, discusses the challenges companies face in tracking and substantiating marketing claims. He highlights the need for a centralized system to unify claims data, ensure compliance, and unlock new opportunities for marketing and R&D.

Key Takeaways:

• A Single Source of Truth for Claims: Many companies struggle to track which claims are used on which products and whether they are substantiated, creating regulatory risks.
• Data-Driven Decision Making: Consolidating supplier, partner, and agency data enables better-informed regulatory and marketing decisions.
• Unlocking Hidden Product Potential: A structured claims database allows marketing to leverage existing product benefits, freeing up R&D to focus on breakthrough innovations.