Unilever + Veeva: Unifying Claims Management for Golden Data Insights

Joanne Crudele, Senior Director Beauty and Wellbeing R&D Digital Transformation at Unilever, shares insights on the impact of digital transformation in claims management. She highlights the importance of unified data in addressing rising demands, streamlining the claims process, and fostering collaboration across functions.

Key Takeaways:

• Exponential Demand for Claims: The rapid growth of digital commerce and social media has driven an insatiable demand for claims, necessitating an efficient, scalable approach.
• Data-Driven Transformation: Veeva's Claims platform consolidates claims processes and data at Unilever, providing unprecedented visibility and a “golden data” source that drives strategy and support.
• Enhanced Cross-Functional Collaboration: Unified data is the foundation for connecting a company across R&D, finance, quality, and regulatory teams.