Who should attend? Leaders in the Food & Beverage industry.
Natasha Telles Dcosta serves as the APAC Director of Strategy for Food & Beverage at Veeva Systems. Throughout her career, Natasha has been a strong advocate for an insight-driven food and fiber industry, rather than one that merely follows trends. She firmly believes that "consumers buy concepts, not products" and emphasizes the importance of cultural competence in driving narratives within APAC markets. The APAC region holds a unique position to capitalize on this approach for fostering innovation, provided that proper investment is made in assurance and credibility.
Before joining Veeva, Natasha led the APAC Nutrition consulting division of a management consulting firm and held senior positions within the New Zealand government.
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