Streamlining Claims Management
Through Digital Modernization

BISSELL’s marketing, product development, and legal teams regularly collaborate to develop and approve advertising and product claims. As the organization expanded in size and geographic scope, its existing, siloed claims management and approval system proved insufficient to meet growing business needs.

In this webinar, learn how these cross functional teams at BISSELL are leveraging new technology solutions to improve their claims process efficiency and reduced risk.

You will hear about:

  • Advertising claims management at BISSELL before Veeva
  • The vision for a new claims solution
  • Top 3 benefits of modernizing claims management
  • BISSELL’s Veeva experience and initial project impacts



Narisa Bandali

Staff Attorney

BISSELL Homecare, Inc.

Narisa Bandali is a Staff Attorney with BISSELL Homecare, Inc., a global floor care company based in Grand Rapids, Michigan. At BISSELL, Narisa works with marketing business units to review marketing claims for all the innovative products produced at BISSELL. From the beginning of product development through press releases and commercials, Narisa reviews and advises on marketing materials, claim strategy, and anything else that may come across her desk.

Narisa received a Juris Doctor from Michigan State University College of Law and a Bachelor of Arts from the University of Alberta in Canada.


John Cooper

Strategy Director

Veeva Systems

As director of strategy at Veeva, John is responsible for overall strategic direction for the Veeva Claims application. This includes product roadmap prioritization, industry thought leadership, and strategies and tactics to drive awareness and interest within targeted verticals. John acts as the subject matter expert around advertising and product claims management and works closely with the sales and services teams on new and existing customer accounts.

John has over 20 years of experience in senior marketing and strategy roles across a variety of industries, including consumer products, healthcare, and technology. As associate director of marketing at The Clorox Company, John worked extensively in regulated categories, and led teams responsible for brand strategy and marketing, innovation, and channel marketing.

John holds an MBA from the Haas School of Business at the University of California, Berkeley, and a BA from Harvard University.

veeva logo