BISSELL’s marketing, product development, and legal teams regularly collaborate to develop and approve advertising and product claims. As the organization expanded in size and geographic scope, its existing, siloed claims management and approval system proved insufficient to meet growing business needs.
In this webinar, learn how these cross functional teams at BISSELL are leveraging new technology solutions to improve their claims process efficiency and reduced risk.
You will hear about:
Staff AttorneyBISSELL Homecare, Inc.
Narisa Bandali is a Staff Attorney with BISSELL Homecare, Inc., a global floor care company based in Grand Rapids, Michigan. At BISSELL, Narisa works with marketing business units to review marketing claims for all the innovative products produced at BISSELL. From the beginning of product development through press releases and commercials, Narisa reviews and advises on marketing materials, claim strategy, and anything else that may come across her desk.
Narisa received a Juris Doctor from Michigan State University College of Law and a Bachelor of Arts from the University of Alberta in Canada.
Strategy DirectorVeeva Systems
As director of strategy at Veeva, John is responsible for overall strategic direction for the Veeva Claims application. This includes product roadmap prioritization, industry thought leadership, and strategies and tactics to drive awareness and interest within targeted verticals. John acts as the subject matter expert around advertising and product claims management and works closely with the sales and services teams on new and existing customer accounts.
John has over 20 years of experience in senior marketing and strategy roles across a variety of industries, including consumer products, healthcare, and technology. As associate director of marketing at The Clorox Company, John worked extensively in regulated categories, and led teams responsible for brand strategy and marketing, innovation, and channel marketing.
John holds an MBA from the Haas School of Business at the University of California, Berkeley, and a BA from Harvard University.
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IT Product & Corporate Quality Manager
Philip Morris International (PMI)
Massimo Loss, Manager IT Product & Corporate Quality in Philip Morris International (PMI). Massimo has been working in PMI since 1995 covering different growing roles within the Information Technology function while implementing and evolving technology solutions in different areas of the business, including being head of the Swiss and Italian IT organizations. As of 2016 Massimo leads global projects in the R&D domain where he manages the digitalization of the Corporate Quality Management System. Moving to an IT Business Engagement role, Massimo became key IT partner for the R&D functions till he took over the current role, overseeing the partnership between the IT and Product & Corporate Quality functions while being in charge of the strategic evolution of the related solutions’ portfolio.
Veeva Quality & Regulatory Global Virtual Summit
This virtual event will feature more than 20 sessions over 4 days covering the highest priority issues facing today's senior quality, regulatory and IT professionals.
Register for this complimentary virtual Summit to learn from quality, regulatory, and product claims experts from the consumer goods, chemical and cosmetics industries about the strategies and tactics they’re using to transform vision into value.