CPG organizations worldwide are embracing the digital transformation revolution. This transformative shift, fueled by the rise of the digital consumer and the widespread adoption of the digital marketplace in the early 2000s, has led the CPG industry to swiftly embrace e-commerce, digital advertising, and social media engagement.
Today, it is widely recognized that digital transformation requires a thoughtful and strategic approach, involving modernization, data utilization, and the latest solutions. However, Dr. Venkat Venkatraman, a digital transformation expert, cautions that the term "digital transformation" has become overused and suggests viewing it as a strategic race, with key investments, business reinvention, and resource reallocation.
Each CPG organization's journey towards digital transformation is unique, and multiple pathways can lead to success. As you embark on this transformative journey, consider which pathways will have an immediate impact on your organization's growth.
Digital transformation can be a challenging endeavor, with only a third of organizations meeting the mark. However, those that strategically invest are rewarded with substantial revenue growth and improved shareholder return.
This new eBook equips you with valuable insights to navigate industry gaps and drive impactful change within your organization. Prepare, react, and make a positive impact today. Explore our interactive eBook below.